Email Marketing

Here is an overview of the work I have created during my time at Ned Holdings.

Silicon Practice

Creating newsletters are paramount as it allows you to nurture current customers in the customer journey
Providing value and insights strengthens the relationship and encourages continued engagement with the brand

Retain & Engage Customers – Keep them informed, inspired, and connected
Build Brand Loyalty – Reinforce trust and encourage repeat business
Encourage Upsells & Cross-Sells – Highlight additional products or services
Position Brand as an Authority – Share expert insights, case studies, and industry news

Aligns with Silicon Practice’s brand bible to create consistency and trustworthiness.
A warm, professional tone to engage the audience as well as command authority
A mixture of graphics and photography to give the brand a friendly feeling as well as connate brand’s mission of ‘transform patient access to primary care’
Personalised code (practice name) boosts open rates and a strong opener message ‘Supporting you to achieve more’ aid in engagement
Visually appealing hero image catches the audiences attention
Value driven content section such as blog’s, videos and news items are present to retarget and re-engage the audience with our content
Socials and contact details to build trust

Here’s an promotional email campaign that I made for Oxford Analytical with the purpose of re-educating and reminding customers about the variety of services OAS provides
Designed to increase sales, conversions, engagement and brand awareness

Driving Sales & Conversions – Promote discounts, special offers, or product launches
Encouraging Customer Engagement – Increase interactions with your brand (e.g., website visits, social media follows)
Boosting Awareness – Reinforce your brand’s presence and unique value proposition

The email campaign aligns with OAS brand bible creating consistency and trustworthiness
The tone reinforces professionalism with inclusion of specialised scientific jargon that connote the niche and specialism of the services
Photography of scientists and scientific studies paints the imagery that OAS is a group of professionals that conduct their services in house
A hook to capture attention with their key message ‘Personal enough to care, capable to deliver’, OAS has a smaller team compared to their competitors however they are highly efficient which is portrayed through their motto
CTA’s under each service ‘find out more’, this helps engage the audience member with the campaign with the intention that they will land on a service page
Icons were included as they efficiency connote a key benefit whilst holding a corporate tone, making the information easy to read and captivating to look at

Marketers at Ned Holdings collaborated with the Silicon Practice Sales and Product Development team to develop a SWOT analysis
It was discovered that we could deliver a new online solution that is not yet on the market, which is highly desirable for our target personas in primary and secondary care that were individual practices, individual GP’s, PCN’s and ICB’s
This gave Silicon Practice a competitive edge over its rivals and higher value proposition

The email marketing strategies are grounded in the marketing funnel, aligning campaign objectives and content to each stage of the customer journey: Awareness, Interest, Consideration, and Conversion
This ensures that every email delivers value at the right time, guiding prospects seamlessly toward becoming loyal customers
The strategy involved nurturing current Silicon Practice customers increasing awareness of the Pharmacy First Scheme and how they can benefit from this new system of managing patients
We used the hook “CPD-accredited webinar” to generate interest, as CPD points are essential for healthcare professionals to maintain their licenses and stay up to date

Working closely with my manager and incorporating input from the Silicon Practice team, I delivered a concise message through the email campaigns
These campaigns targeted specific audiences, addressing pain points, clear CTAs, and deliverables to nurture them through the customer journey
The email campaigns aligned with David Lancaster Associates brand bible, as they were hosting the webinar
The brand voice and tone was professional and informative yet friendly and persuasive using statistics and personalised code ‘practices name’ to further entice the customers
The goal was to ultimately drive conversions and encourage customers to purchase the solution

Utilised the email messaging strategy, beginning with the foundational level to introduce the audience to the campaign
Leading to a promotional email, showcasing trending styles as well as CTA’s to drive interaction and engagement
Finalising the campaign with the engagers email, this rewards and re-nurtures the consumer in the consumer journey journey fostering brand loyalty.