Social Media Marketing

Here is an overview of the work I have created during my time at Ned Holdings.

Silicon Practice

The objective was to increase brand awareness of Silicon Practice’s brand
This was achieved by creating posts promoting their software, testimonials, index reviews and celebrating new customers
The second objective was to increase website traffic and engagement with the brand
This was accomplished by creating blog posts on trending topics in the medical sector, a specialised google url would be inserted in the post leading a higher amount of audience members to Silicon Practice’s website pages
The final objective was to build community. I utilised trending topics, whitepapers, news in the medical field as well as useful webinars and summits that align with the target audience and generated posts from these topics

Content Calendar: A/B testing of the volume and days to best post and it was found 9am-10am as well as 12pm were the best times to post on a Monday and Wednesday. Using MeetEdgar to automate post scheduling
Content Mix: A variety of content was use to keep up with engagement such as mages, videos, stories, carousels, blogs, memes, and polls
Content Pillars: Educational, inspirational and promotional content
Hashtag Strategy: Using competitor hashtags, NHS hashtags

The social media strategy for Oxford Analytical Services (OAS) aimed to achieve three key objectives: increase brand awareness, drive website traffic, and build a strong community
Given the specialised nature of the sector, it was essential to create a content strategy that was both informative and engaging
The first objective was to establish OAS as a consistent, trustworthy brand
Many competitors post infrequently or not at all, giving OAS a competitive advantage in organic reach and credibility
To boost website traffic, I created blog posts on trending industry topics, embedding specialised Google URLs to direct readers to key website pages. This increased high-intent visitors and improved engagement
Finally, to build a community, I shared trending topics, whitepapers, industry news, and insights from webinars and summits. By consistently delivering valuable content, I positioned OAS as a trusted thought leader, encouraging engagement and strengthening brand loyalty

Content Calendar: A/B testing of the volume and days to best post and it was found 9am-10am as well as 12pm were the best times to post on a Monday and Wednesday, Using MeetEdgar to automate post scheduling
Content Mix: A variety of content was use to keep up with engagement such as mages, videos, stories, carousels, blogs, memes, and polls
Content Pillars: Educational, inspirational and promotional content
Hashtag Strategy: Using competitor hashtags, NHS hashtags, Monitoring trending industry hashtags to ensure content remained relevant to ongoing discussions
Content Repurposing: Blog posts were transformed into infographics, carousels, and short-form videos for wider reach, Key insights from webinars and summits were repackaged into bite-sized social media content Research findings were adapted into LinkedIn articles to further establish thought leadership

Google Analytics to monitor website traffic and conversion rates
Social media insights (LinkedIn & Twitter analytics) to measure engagement, impressions, and reach
A/B testing results to inform content improvements

The social media strategy for Piota focused on three key objectives: increasing brand awareness, driving website traffic, and building a strong community within the education and healthcare sectors. Given Piota’s focus on custom mobile apps, it was essential to highlight the benefits of its solutions while engaging key decision-makers
To enhance brand awareness, I positioned Piota as a reliable and innovative leader in app development. Many competitors lacked a consistent online presence, allowing Piota to stand out through regular, high-quality content
To increase website traffic, I created blog posts covering edtech and healthcare technology trends, embedding specialised Google URLs to direct potential clients to relevant landing pages. This strategy attracted high-intent visitors and improved engagement
Finally, to build a community, I leveraged industry news, whitepapers, case studies, and insights from webinars. By consistently sharing valuable content, I established Piota as a trusted thought leader, encouraging engagement and fostering relationships with schools, healthcare providers, and industry professionals

Conducted A/B testing to determine the best times and days for engagement
Found that Tuesdays and Thursdays at 10 AM and 1 PM generated the highest interaction
Used MeetEdgar to automate and maintain a consistent posting schedule

Blog posts & articles – In-depth insights on edtech, healthcare technology, and mobile app adoption
Videos & tutorials – Showcasing how Piota’s apps solve communication challenges for schools and healthcare providers
Infographics & carousels – Simplifying complex industry data and trends
Success stories & case studies – Demonstrating real-world impact through client testimonials
Polls & interactive posts – Encouraging audience participation and engagement
Memes & light-hearted content – Adding relatability and personality to the brand

Educational – Trends in school communication, healthcare technology, and digital transformation
Promotional – Highlighting Piota’s features, case studies, and customer success stories
Community-focused – Engaging discussions on industry challenges and user experiences