Copywriting

Here is an overview of the work I have created during my time at Ned Holdings.

Silicon Practice

For Silicon Practice, I researched and crafted an industry-focused blog highlighting the top GP practice solution providers in the UK. The piece aimed to educate healthcare professionals on the latest digital tools while subtly reinforcing Silicon Practice’s expertise in the sector.

Engaging & Informative Tone – I ensured a professional yet accessible style, making complex industry insights digestible for a broad audience
SEO Optimisation – The content was structured with strategic keywords to improve search engine rankings and drive organic traffic
Clear & Persuasive Messaging – The blog subtly positioned Silicon Practice as a leading solution provider without being overly promotional
Research-Driven Content – I analysed industry trends and competitor offerings to provide readers with accurate, valuable insights
Call-to-Action (CTA) – The blog encourages readers to explore Silicon Practice’s solutions, increasing engagement and potential lead generation

For Oxford Analytical Services, I researched and wrote a detailed blog exploring the role of biostimulants in enhancing crop productivity. The article aimed to educate agricultural professionals and industry stakeholders on natural solutions for improving crop health while showcasing Oxford Analytical’s expertise in the field.

Expert-Led, Informative Tone – I translated scientific concepts into clear, engaging content tailored to an audience of agriculture and agronomy professionals
SEO-Optimised Structure – The blog included industry-specific keywords to improve search visibility and attract high-intent readers
Data-Backed Insights – I incorporated scientific research and industry trends to add credibility and demonstrate Oxford Analytical’s knowledge in the sector
Subtle Brand Positioning – While informative, the article reinforced Oxford Analytical’s expertise in laboratory analysis and agricultural solutions without being overtly promotional
Strong Call-to-Action (CTA) – Encouraged readers to explore Oxford Analytical’s services for further insights and solutions

Increased organic traffic by targeting relevant search queries in the agriculture sector
Positioned Oxford Analytical as a thought leader in biostimulants and crop science
Engaged professionals in the agri-tech and sustainability space through well-researched content
Would you like me to expand on any specific aspects, such as your writing process or content strategy

For Silicon Practice, I researched and wrote a detailed case study highlighting how Carolside Medical Centre transformed patient communication by implementing FootFall. The study aimed to showcase the benefits of digital solutions in healthcare, reducing phone call volume and improving operational efficiency, while subtly reinforcing Silicon Practice’s expertise in the sector.

Engaging & Informative Tone – I ensured a professional yet accessible style, making complex healthcare transformation insights digestible for a broad audience of medical professionals
SEO Optimisation – The content was structured with strategic keywords to improve search engine rankings and drive organic traffic, ensuring visibility in healthcare and digital transformation searches
Clear & Persuasive Messaging – The case study subtly positioned Silicon Practice as a leading digital healthcare provider, demonstrating FootFall’s impact without being overly promotional
Research-Driven Content – I incorporated real-world data and patient response statistics, illustrating how FootFall helped reduce 14,023 phone calls and streamline practice operations effectively
Call-to-Action (CTA) – The case study encouraged healthcare professionals to explore Silicon Practice’s digital solutions, increasing engagement and potential lead generation

Established Thought Leadership – Positioned Silicon Practice as an innovator in GP practice digital transformation
Encouraged Audience Engagement – Healthcare professionals gained valuable insights on adopting digital-first solutions to enhance patient communication.