SEO

As part of my digital marketing role, I implemented a targeted SEO strategy for Silicon Practice, focusing on pillar and cluster content to improve search visibility and engagement. This involved creating 25 optimised pages under key themes:

• Innovation in Primary Care
• Primary Care IT Solutions
• Healthcare Apps

Keyword Research & Content Strategy

Using SEMrush and Google Analytics, I conducted in-depth keyword research to identify high-impact search terms aligned with our target audience’s needs. The selected keywords included:

• Patient Engagement Apps
• Healthcare Apps
• Custom eLearning
• Care Staff
• Staff Engagement App
• Internal Comms Strategy
• NHS Patient Feedback Form
• Communicative Effectiveness
• Person-Centred Software App
• Healthcare Managed
• Family Health App
• Patient Advice and Liaison Service
• NHS Mental Health App

These pages were strategically hidden from the main website navigation to maintain a clean user experience while still being indexed and discoverable by search engines when users searched for relevant terms.

Results & Performance Growth

• Following the implementation of this strategy, monthly website traffic increased by 49%, from 1,550 to 2,316 views
• This demonstrates the effectiveness of a well-structured content approach in driving organic growth
• By leveraging SEO best practices, content clustering, and strategic keyword placement, I successfully enhanced the site’s search presence while ensuring a seamless user experience.